About the designers


Sheryl Cole

Sheryl Cole is a Melbourne based creative director and illustrator.

Sheryl cares deeply about visual storytelling and bringing ideas to life, whether that is designing children’s books, recipe books, packaging, branding, crafting typography or illustrating for her diverse range of clients.

Away from the computer screen, Sheryl loves the great outdoors - kayaking, SUPing, yoga and long walks – and is endlessly inspired by the beauty of nature.

Making time to curiously and playfully explore it, she  responds creatively either in the moment via her popular ephemeral art meditations, or back in her studio - working with watercolours, pencil and ink mixed media to create standout, riotously colourful, whimsically expressive watercolours and products starring Australia’s show-stopping native birds and flora.

Curious? Check out Sheryl's website at sherylcole.com.au.

bruno herfst image

Bruno Herfst

Bruno Herfst is a book designer from the Netherlands who has been working in the Australian book industry for the last 8 years.

He is the developer of CoverBuilder; the InDesign plugin that creates a neat, solid base for any cover.

He currently works for Penguin Books.